Tortilla Republic was started by a group of friends who desired the same kind of modern, yet authentic Mexican cuisine available to them on their many trips to Mexico. With my team at RIOS, I reimagined the visual identity of the brand to evoke the bright colors and celebratory atmosphere of a Mexico’s vibrant design and food culture. Oranges and pinks inspired by the architecture and street markets of Mexico City extend throughout the menus, environment, and website.
The brand strategy guides a complete system featuring a new logo, vibrant palette of colors, and fresh lifestyle photography. The illustrated eagles — reminiscent of the legend behind the founding of Mexico — allow the brand to express its bolder, fun side and enhance storytelling throughout the different applications.
Comprehensive brand guidelines provide the Tortilla Republic team with a strong base from which they can continue to grow. These guidelines also help the stakeholders communicate their vision to expansion partners around the world.
Tortilla Republic
Brand Identity | 2019